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Lucid air mass production12/1/2023 ![]() In the meantime, the tactic may have succeeded in keeping enough Model S owners from switching over to Lucid. ![]() ![]() Musk first accepted deposits from paying customers and then promptly cancelled on them, automatically switching their orders to the regular Plaid that he argued was just as good. ![]() In the end, the so-called Plaid Plus turned out to be nothing but vaporware, and Tesla is still working out the kinks with its 4680 cells. Fans speculated the considerable boost to range over the regular Plaid’s 348 miles must come from using the next-generation 4680 cells designed to cement Tesla’s technological lead. Popular EV website Elektrek, long notable for its Tesla-friendly coverage, even ran a story about Musk’s newly “ unveiled” model with the improved range, suggesting a proof of concept had been built and tested ahead of its 2021 launch. Just days after Rawlinson debuted the technical specs of its series-production Air sedan in September 2020, Musk followed with the announcement of a Model S that would have a range of over 520 miles, at least three better than the competitor from Lucid. Lucid’s problems mimic the months of “production hell” at Tesla that saw Elon Musk famously sleeping at the factory, when Model 3 midsize sedans were being assembled out in the open air, an absolute no-go for the industry. “Quality simply must take priority over volume as we establish our brand reputation,” he explained. While Tesla is famous for getting away with poor build quality, this type of “fit and finish,” as it is called in the industry, remains a hallmark of the German premium brands Mercedes-Benz and BMW and is expected by discriminating buyers who plunk down $100,000 on a new car.Īs a result, Rawlinson said many new changes would be overseen by experienced logistics and quality assurance managers that he poached from industry rivals Mercedes and Stellantis. These related to mainly cosmetic issues like unusually large or uneven gaps in the body panels or surfaces not being flush with others. Rawlinson conceded that a material number of vehicles built had not been shipped to customers due to quality he felt was subpar for a luxury model like the Air, and pledged to stay behind in Arizona, engaging directly with the staff on the shop floor to iron out the problems. ![]()
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